Founder and CEO, Claire leads with creativity, purpose, and an unwavering commitment to innovation. With a bold focus on shaping a sustainable future, they are the driving force behind the company's mission to revolutionise natural fibre value chains for a healthier planet and resilient communities.

A natural storyteller and strategist, Claire is skilled at connecting the dots between big-picture goals and actionable strategies. She is passionate about inspiring teams, partners, and stakeholders to align with the vision while ensuring that every decision is rooted in sustainability, equity, and community impact.

Under her leadership, OraSoil™ is more than a product; it is a movement for change, pushing boundaries and pioneering business solutions that redefine what's possible.

As the Fiscal & Compliance Navigator, Alistair has a sharp eye for detail and a passion for sustainable growth. He ensures the business model is developed efficiently, ethically, and in alignment with its mission to create a pioneering business model which generates strong returns for investors using low-carbon technology while maximising value retention for resource-rich communities, ensuring long-term impact and shared prosperity.

Based on their Sustainability Economist expertise, Alistair bridges the gap between financial strategy and environmental accountability. They excel at integrating economic insights with sustainable practices, helping the organisation create value while safeguarding resources for future generations. His work goes beyond the numbers—building a resilient foundation that supports purpose-driven initiatives and empowers stakeholders across the value chain.

As the Operations Lead, John expertly oversees manufacturing and operational processes, drawing on extensive experience in clean tech and natural fibre industries. With a passion for sustainability, John specialises in optimising workflows, integrating advanced technologies to reduce emissions, and enhancing energy efficiency. John's expertise with supercritical CO₂ systems enables the company to work with high-value compounds from natural materials while maintaining their integrity and reducing reliance on harmful solvents.

Known for inspiring teams and turning challenges into opportunities, John ensures operations align with the organisation's mission to deliver impactful, planet-friendly solutions while exceeding sustainability and efficiency standards.